The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975. The real estate boom was followed by a...

It is rare that I will talk about a specific brand. Only exceptions are made when there is strong association between the item and the brand. Converse is the most popular brand for canvas sneakers. 90% of people associate...